We love Icebreaker Pure Merino clothing, and here's one reason why.

Posted by corey on

It's sustainable, and made with integrity -

With most of the things you buy, you're told little or nothing about how they're made. Icebreaker is different. Here's some info about their very unique - industry changing 'Baacode' program.

We have a deep commitment to animal welfare, the welfare of the people who work with us, and the environment. And we have nothing to hide.

Your unique Baacode will let you see the living conditions of the high country sheep that produced the merino fibre in your Icebreaker garment, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain. We're sure you'll find the experience as inspiring as we do. Enjoy your journey back to the source.


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