All of us here at Australian Boot Company LOVE our Icebreaker clothing and socks. We are a bit obsessive about it. It's warm, stylish, functional and it's fashionable. We all wear Icebreaker socks in our Blundstones every day, and it's a rare day that you won't find a staff person sporting their favourite Icebreaker top. I personally can be found with Icebreaker leggings on under my jeans every day of the winter.
Recently Icebreaker Pure Merino was featured on a Vancouver based show called Urban Rush. Here's the Icebreaker on Urban Rush YouTube link if you want to take a peek, and see why we love this brand. - Andria